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Content marketing is a technique that entails producing and distributing useful and relevant information to your target audience. The purpose of content marketing is to attract and maintain a certain audience by providing them with interesting, engaging, and valuable material. Blog entries, articles, videos, social media postings, podcasts, info graphics, and other kinds of content marketing are all possible. The idea is to provide content that your target audience will find useful and relevant to their needs and interests.

Action Camera and Accessories Market by Product Offering (Action Camera, Accessories), Technology (Full HD, Ultra HD), Frame Rate (31-60, 61-120 fps), Distribution Channel (Online, Offline), End User (Personal, Professional), and Application (Sports, Travel & Tourism) – Global Forecast to 2027

The Action Camera & Accessories Market is expected to grow at a CAGR of 13.5% from 2020 to 2027 to reach $6.58 billion by 2027 from $2.7 billion in 2020. In terms of volume, the action cameras market is estimated to grow at a CAGR of 12.1% from 2020 to 2027 to reach 29.9 million units by 2027 from 13.4 million units in 2020. Increasing tourism activities and the trend of travel blogging among individuals worldwide are driving the action camera & accessories market. The tourism industry's development has promoted the adoption of action cameras among individual and group travelers for a hassle-free shooting experience.

According to Organisation for Economic Co-operation and Development (OECD), the global tourism sector contributes around 4.4% to the global GDP and is increasing at a rate of 3.8% year-on-year from 2018, further creating growth opportunities for the action cameras industry. Additionally, action cameras have gained rapid demand in recent years owing to their utilization in sports, adventures, and racing activities. Consumers in the sports industry are using action cameras majorly to record live sports that aids them in performing from different angles. However, in recent years, the availability of smartphones with high resolution and wide-view angle cameras has posed a threat to the demand for action cameras.

Interactive Display Market by Product (Interactive Flat Panel Display, Interactive Whiteboard, Interactive Kiosk, Interactive Video Wall), Panel Size, Technology, End-User (Retail, Healthcare, Corporate & Government, Education, Hospitality), and Geography – Global Forecast to 2027

The Interactive Display Market is expected to grow at a CAGR of 8.1% from 2020 to 2027 to reach USD 35.03 billion by 2027, from USD 20.34 billion in 2020. Interactive displays find applications across multiple industry verticals, such as retail, BFSI, education, corporate & government, healthcare, transportation, sports & entertainment, and hospitality. These displays are highly valued in the retail sector, wherein they are extensively used as digital signages to attract customers. Another important end-user sector for interactive displays is the education sector. Interactive whiteboards are widely implemented in schools and colleges to promote interactive learning. The growth of the interactive display market is majorly driven by increasing demand for interactive signages & kiosks, declining cost of interactive displays, and rising adoption of interactive learning solutions in classrooms.

Non-Destructive Testing (NDT) Market by Solution (Instruments, Software, Testing Services), Method (Volumetric, Surface Examination), End-User (Oil & Gas, Automotive & Heavy Engineering, Aerospace & Defense, Power Generation) – Global Forecast to 2028

The Non-Destructive Testing (NDT) Market is expected to grow at a CAGR of 7.4% from 2021 to 2028 to reach $15.07 billion by 2028 from $9.16 billion in 2021. Non-destructive testing finds applications across multiple industry verticals, such as automotive & heavy engineering, aerospace & defense, oil & gas, power generation, and manufacturing. These tests are widely used across manufacturing and process industries. They are used to increase the quality & ergonomics of products, maintain safety standards in factories, and support routine maintenance & inspection.

Factors driving the growth of the NDT market are stringent government regulations regarding the safety of assets, rising need to assess the structural integrity of aging infrastructure, and application of advanced materials in manufacturing processes. Additionally, technological developments in NDT, such as giant magnetoresistance (GMR) sensing and numerical simulation and infrastructure advances in developing regions are the factors boosting the adoption of non-destructive testing.

Probiotics Market by Strain (Bacillus), by Product Type (Dairy Food {Yogurt}, Baked Food}, Animal Feed), By Form (Liquid), By Sales Channel (Super Markets, Pharmacies), By End-User (Human {Adults, Senior}, Animal), and Geography – Global Forecast To 2027

The Probiotics Market is expected to reach $75.9 billion by 2027, at a CAGR of 5.6% during the forecast period of 2020 to 2027. Growing consumer awareness regarding the health benefits of probiotics, increasing use of probiotics as an alternative to antibiotics, and growing research on probiotics are the key factors driving the growth of the probiotics market. Moreover, the growing use of probiotics for children and e-commerce growth is expected to create lucrative opportunities for players operating in this market.