The Kraljic model helps the BAM in effectively fulfilling and delivering all its services to their target customers. Using the Kraljic model by the BAM groups will help in improving its work performance through which organization can save any extra cost incurred by the organization and can easily maximize its profit. Kraljic model helps the organization in determining which actions should be taken to achieve a better positioning in the market. For each part of the model, the organization should develop a different strategy. This strategy concluded whether a product is placed in the right quadrant or not. All these helps the BAM group in building its good image in the market and can deliver quality products to satisfy their customers and can easily win their confidence.