In the vast and ever-evolving landscape of the agriculture industry, the exchange of goods and services between buyers and sellers forms the backbone of the sector's economy. This dynamic interplay, known as business-to-business (B2B) trade, has undergone significant changes in recent years due to technological advancements, changes in consumer preferences and global market dynamics. As agriculture embraces the digital age, the process of uniting buyers and sellers has taken on new dimensions, thereby increasing efficiency, transparency and profitability for all parties involved.