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The brand curates’ modern styles and designs from traditional designs and fabrics, allowing today’s generation to own, appreciate and enjoy the products of classic Indian culture. These timeless fabrics presented in modern styles are just what the Indian women of today need – comfortable and stylish at the same time.

A brand with a heart

The visible innocence of the prints and authenticity of texture is the result of hardship the artisans undergo under production. We use fabrics in a number of Indian traditional art work like battic, tie and dye, hand block print, kalamkari, ikat etc. Since they are all artistic, every piece of clothing tells a story, having it’s unique personality.