Location Intelligence Market to be Worth $67.5 Billion by 2030

In recent years, the retail industry stakeholders have been leveraging location-based solutions considerably due to their benefits, such as customer insights, proximity marketing, and enhanced shopping experience. Similar to big brands and multi-store chains, several brick-and-mortar retailers are also implementing location intelligence solutions into their product offerings to provide insights regarding customers spending behavior to boost retail functionality and sales. Retailers are promoting location-based apps to their customers to provide them with relevant information & insights and help them with store navigation, promotional offers, and benefits within the store.

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