Profile of Struggling Company: Eastman Kodax

The company Kodak is a classic example of strategic failure in management planning of a market leader falling prey to the syndrome of marketing myopia. The company started out by selling inexpensive cameras and then making margins out of selling camera films founded in 1888. By 1976, Kodak accounted for more than 85% of camera and 90% of film sales in America and was one of the leading brands by 1996. The company suffered a setback as it faced bankruptcy by not being able to keep up with the technological advances of the digital age. (Jim Riley, 2015) The company filed for bankruptcy in January 2012 and emerged back from this bankruptcy after 20 long months in September 2013.