SOCCER! THE BEST PROMOTIONAL GIVEAWAY uniswift.com

Promotional giveaways are a great way to create brand awareness. It's a great marketing technique to get recognized and leave an impression on your customers. Research has shown that buyers tend to incline toward brands that they recognize or associate with a certain idea or activity.

They made custom soccer balls with their logo on top so that people associate soccer with their dairy drink. Now whoever has seen their custom balls will tend to buy Milo after their soccer game to get energized. Thus resulting in an excellent branding move.