Strategic Management: Google Business Model allassignmenthelp.com

Google helps users track the effectiveness of each ad. There is various combination of AdWords package for different group of advertisers, big and small. The prices of ads are decided through online auction where advertisers bid on keywords.
Google AdSense
It is where various content creators earn revenue by displaying the Ads from Google on their websites and pages. Google does not charge any membership fee for the program and anyone with appreciable traffic on their site can join in this program to earn decent revenue (Gamble, 2012).
Other Revenue Sources
Other revenue sources of Google includes YouTube channel where ads displayed on videos earn Google much revenue. The company posts banner ads on the videos where users click as per their interest and ad revenue drops into Google’s pocket. Google Checkout and Google Apps are other sources of decent revenue (Gamble, 2012).