Why is an Online Market Important for Farmers in India? kisaantrade.blogspot.com
Alternatively referred to as an "online farmers' market" or "agricultural e-commerce platform," an online market for farmers is a digital platform that enables direct sales and transactions between farmers and producers and consumers, retailers, or wholesalers. Instead of using traditional physical markets or middlemen, these platforms act as online marketplaces where farmers can advertise and sell their agricultural products directly to consumers. An extension of the conventional farmers' market, where farmers set up stalls to sell their produce directly to customers, is the idea of an online market for farmers. However, the online version brings the ease of e-commerce and technology to the agricultural sector, allowing farmers to sell their products outside of their local communities and reach a wider customer base.
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